Mastering the Pour: How a Global Beer Leader Synced Supply and Demand to Drive a 10% Accuracy Boost

When high seasonality and promotional spikes meet fragmented planning, the results are stockouts and wasted capital. Discover how one of the world’s largest brewers replaced siloed spreadsheets with o9’s AI-powered "Digital Brain." By unifying demand sensing and production scheduling across a vast global network, they achieved a step-change in forecast accuracy and gained the real-time agility needed to ensure the right product is on every shelf, every time.

This customer decided to replace SAP/APO for End-to-End planning across all time horizons, global roll-out across 32+ countries, and leveraging best-in-class technology such as AI-based forecasting, MEIO, Control Tower, LP optimization, and reverse logistics planning.

Sustainability impact

Reduction of food waste and reduction of logistics expedites.

Complexity to Clarity

Forecasting Capabilities

• Challenge: The forecast accuracy was low. Lagging indicators were predominantly being used in the forecasting process.
• Solution: With o9, this company was able to incorporate internal and external drivers of demand into o9’s highly differentiated ML forecasting capabilities to boost forecast accuracy, reduce bias, and provide insights to sales.

Scenario Planning

Planning in Silos

Value Delivery

Systems Replaced

• SAP APO

Key Functionalities Implemented

The o9 Enterprise Knowledge Graph was used to build market, demand, and supply knowledge models. This allowed for running all key planning processes for all categories, brands, channels, and accounts, across all time horizons on one single, integrated platform. o9 leveraged its open architecture to incorporate a proprietary developed LP solver in Gurobi and forecasting algorithms in R and Python.

Customer Benefits

Success Factors

• o9’s highly differentiated knowledge graph brings all key functions together on one platform, combining planning and analytics across time horizons to make much better decisions.
• o9 is the future-proof platform encompassing continuous innovation in advanced analytics, NLP, solvers, etc.
• The ability to connect market nodes to the upstream supply chain nodes. Enabling End-to-End visibility on constraints and costs by leveraging o9’s highly differentiated Digital Twin.

KPI Impacted

• Reduction of non-standard supply chain cost (flex and logistics).
• Significant inventory improvement.
• Reduction of lost sales.

How to Take Control of Supply Chain Complexity

Effective supply planning has become indispensable for organizations seeking to navigate complexities, ensure resilience, and maintain competitive advantage.